If you’re a realtor, you’ve probably developed strong interpersonal skills, otherwise you would have found another career. Interpersonal communication and customer relations are critical in real estate. In fact, they are just as important as real estate CRM tools because you must be able to connect with your customers with or without technology. Let’s take a look at four ways to enhance customer relations in real estate.

1. Answer the Phone More Often

It’s hard to believe there was a time in the world when people always answered their phone. If you’re in Generation X, Y or Z, you may not recall phones that didn’t have a display or caller ID. As a result, there was no way to decipher who was calling. Back them, people communicated by phone more frequently simply because they answered it. One way to enhance customer relations is by answering your phone when a customer calls.

2. Communicate Your Appreciation

If you take the time to develop a strategy for your real estate career, it might include developing a reputation of effectiveness, integrity and expertise so that your clients contact you when they’re ready to buy or sell another property. It’s possible to build that type of reputation, but it will require you to communicate your appreciation for your clients. When they know you care, they’re more likely to entrust you with meting their needs in the future. You’ll also get a lot of referrals.

3. Give Standard Gifts

Although giving a gift after a real estate transaction is somewhat cliché, it’s still effective. Just because something has been done frequently doesn’t mean it can’t still be effective. When strengthening customer relations, a welcome gift that’s left in your customer’s new home will be a welcomed surprise. Although many agents know about giving a gift, your client may not be aware that it’s even a thing. This doesn’t have to be a major production. To simplify the process, you can develop standard gifts that would be appreciated by most homeowners. You can also use real estate CRM tools to track information that could make the gift more personalized. For a better understanding, IXACT Contact has many resources available for reference.

4. Make Phone Calls Yourself

There is no glory in having an office assistant make your calls when you have customers that want to speak with you directly. While this might not always be possible as the number of calls expand, it shouldn’t be something that rarely happens.

Cultivating customer relationships in real estate requires an ongoing effort to be effective. With the right strategy and tools, you can expand your client list with ease.

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